PlayStation Wins an Emmy

Video games continue to become more mainstream and giving an Emmy to the PlayStation just goes to prove it. Sony has announced that the PlayStation console has been awarded an Emmy for Outstanding Achievement in Technology and Advanced New Media for pioneering the polygonal-based gaming experience. Kaz Hirai, Sony Computer Entertainment America’s President and CEO, will be af the 57th Annual Technology & Engineering Emmy Awards in Princeton, New Jersey to accept the award today.

PlayStation is the best-selling home console worldwide. It broke the 100 million unit sales milestone in June.

"When the concept for PlayStation was in its infancy in the early 1990s, we had a dream to elevate the quality of computer graphics from a 2D-based environment to a rich, realistic 3D experience. At the same time, we intended to bring in a new form of entertainment through the living room in a manner that would allow people all over the world to enjoy the pleasures of interactive entertainment," explained Ken Kutaragi, President and Group CEO of Sony. "Even with this lofty goal in mind, the achievement and market acceptance for PlayStation have exceeded my wildest expectations. In its tenth year on the market we are honored to be awarded a prestigious Emmy to commemorate the significant role PlayStation played in creating a new computer entertainment world."

"Emerging technologies in digital media play an important role in the way in which people consume in-hope entertainment, and gaming in particular has been a consistent source of innovation in recent years," Seth Haberman, Chair of Video Gaming and Technology Awards panel for NATAS, stated. "We felt that the advent of PlayStation exemplified a significant shift in the direction of the gaming and are pleaseed to recognize Sony Computer Entertainment for its contribution."

by lindsay
09/29/2005 11:47AM


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