A new ad campaign from Sony in Italy has recently been attacked for it’s indiscretion toward religious values. Full page ads celebrating PlayStation’s tenth anniversary displayed a young smiling man wearing a crown of thorns that were shaped into Xs, Os, Triangles, and Squares (the four symbols on the PlayStation’s buttons. A phrase at the bottom reads "Dieci anni di passione" which translates "Ten Years of Passion", referring to Mel Gibson’s movie, The Passion of the Christ.
"This time they’ve gone too far," Antonio Sciortino, editor of the Catholic weekly Famiglia Cristiana (Christian Family), told a local newspaper, according to Reuters. "If this had concerned Islam there would have been a really strong reaction."
Sony has apologized and pulled the advertisement from circulation.